Tracks: Marketing & Advertising (Email), Marketing & Advertising (Video), Sales / Variable Ops (Lead Handling)
We know our customers are shopping 20 plus sites on average before they make a vehicle purchase. They are inundated with plain text emails throughout that process from third-party sites and your competitors. This session will cover best practices for implementing a video strategy at your dealership, and outline ways that you can use video to stand out in the inbox and generate more showroom traffic.