In this session, you will learn why on average 75% of new car customers defect to the aftermarket in the first year and how to get your unfair share of that business. Doug Wilson of Wilson Auto Group will share how you can compete with the aftermarket, retain more of your customers, and enjoy more of the highest margins available in the entire car business by using tools that you already have and are proficient with.
Primary Learning Objectives:
- Avoid losing business to aftermarket vendors by understanding how customers search for auto service online, how to increase your visibility in Google.
- Understand the aftermarket advantage over dealerships, as well as the dealership’s advantage.
- Learn how service lends itself to the top digital marketing growth areas: video and mobile. Learn how to use service-related videos to capture the highest margin business, and who your competition is and what they look like on the web.
- Gain video example ideas for service and then learn how to optimize those videos online using the tools and resources you already have.