Digital Dealer Conference & Expo 24

Executive Leadership for Multi-Generational Dealerships -- How to Be an Effective Communicator and Create a High-Touch, High-Performing Dealership (Room S330GH)

12 Apr 18
11:10 AM - 12:00 PM

Tracks: Dealer Ops & Management (Customer Experience), Dealer Ops & Management (Leadership)

Leadership communication is the cornerstone of a high-performing dealership. It plays a crucial role in attracting top talent, motivating staff, and ultimately growing the business. But with so many generations in the active workforce, many dealers struggle to communicate in a way that resonates with employees of all age groups. Often, executive leaders set performance goals but not the tactical implementation plan on how to achieve them. And when managers don't strategically provide direction, training, and motivation for employees, the organizational culture and dealership performance suffer. In this session, car dealers will learn how to communicate effectively with the Boomer, X, and Millennial generations and ultimately build the foundation for managing a high-touch, high-performance dealership.

Primary Learning Objectives:
- Learn how to be a better communicator when managing multi-generational staff.
- Identify the generational gaps within your dealership.
- Learn strategies that drive accountability across the dealership that will make 2018 the best year yet.