Dynamic Ads for Automotive: Engage the Right Car Shoppers With Automatically Generated Facebook Ads -- Leverage Your Vehicle Catalog to Generate Highly Relevant Ads That Allows Personalization at Scale
(Room S330B)
11 Apr 18
1:20 PM
-
2:10 PM
Tracks:
Marketing & Advertising (Social Media)
To be successful in today's auto industry, you can't wait for customers to find you—you need to create intent by proactively reaching people in relevant and timely ways. When people are in the market for a car, they want to narrow what they see online to reflect the cars most interesting to them. Facebook dynamic ads for automotive allows manufacturers and dealers to show the most compelling inventory to the right audiences—driving them toward VDPs, lead submission forms or other valuable places. Take a deep dive into Dynamic Ads for Automotive and learn the benefits of the product and the implementation process - so that we're able to dynamically show the right car ad to the right person, leaving time for you to focus on closing the sale.
Primary Learning Objectives:
- Understand the benefits of Dynamic Ads for Automotive, and how it differs from the e-commerce focused product Dynamic Product Ads.
- Learn about the tools you need for the one-time installation Dynamic Ads for Automotive requires.
- Learn the best ways to migrate from Dynamic Product Ads to Dynamic Ads for Automotive.