Digital Dealer Conference & Expo 24

Training VS Coaching: Do Your Sales Managers REALLY Know the Difference? -- Best Practices Around Training and Coaching Will Be Examined As We Compare and Contrast the Two Employee Development Necessities! (Room S330CD)

12 Apr 18
10:05 AM - 10:55 AM

Tracks: Dealer Ops & Management (Hiring / Retention), Dealer Ops & Management (Leadership)

The differences between training and coaching are vast and mostly misunderstood. Until this amazingly informative session was co-created by a world-class trainer, and a top auto industry coach. Training and coaching will be compared and contrasted shedding light on the differences. Leaders that adopt these modern people development techniques can lower turnover and massively increase results. The glass ceiling that has prevented effective training at your company is shattered. Green pea profit loss is measured and reduced. Leaders will learn how inspirational skill-mastery training adopted by the entire team, buys back a manager's time. Myths and barriers to coaching will be eliminated and managers take action. Your managers can even help veteran top producers improve sales through performance coaching. This class is relevant to any department in your dealership, from sales teams to service, to office staff! You will love watching Chad Carden and Sean Kelley go head to head on this one!

Primary Learning Objectives:
- Understand the differences between training and coaching (Foundational vs Potential, Agenda Based vs Objective-Based, Enthusiasm and Inspirational vs Support and Care, Job Skill Needs vs Engagement Needs, Broad Brush vs Laser Focused)
- Take home a process to ensure ongoing training takes place that involves the entire team, so managers aren’t in this alone.
- Learn how managers at any skill level, can learn to identify when to stop training and begin coaching. This insight will improve even top producers and industry veterans!