In the world of data overload, understand the key success metrics the best dealers use to daily drive their business forward and claim more market share. In this session, you'll be provided three keys to create accountability to create a culture of success. Topics will be wide ranging from Google Analytics metrics that matter, marketing improvements to make in paid search and social, salesperson expectations that need to happen now, CRM reports you've forgotten about, and how to budget in 2018. 2018 will be a year of growth for many, will it be you?
Primary Learning Objectives:
- Learn how to analyze the present (the first step to improvement) by understanding the metrics that matter and why.
- Review common industry strengths that often are ignored and how to discover yours to allow for the quickest opportunities.
- Learn how growing dealerships are avoiding blind spots and planning for future and current challenges.