Digital Dealer Conference & Expo 24

Is Direct Mail Dead? -- The Evolution of a Dinosaur: How to Avoid Wasting Your Budget by Identifying What’s Working & What’s Not, and a Modern-Day Direct Mail Approach That’s Tied to Digital (Room S331AB)

10 Apr 18
9:00 AM - 9:50 AM

Tracks: Marketing & Advertising (Data & Analytics), Marketing & Advertising (Email), Marketing & Advertising (Mobile), Marketing & Advertising (Social Media), Marketing & Advertising (Traditional), Marketing & Advertising (Video)

This session will be led by David Villa, who has been responsible for pioneering, growing and scaling iPD into one of the nation’s leading database management, business development, training, and intelligent marketing companies in the automotive industry and beyond. David will deliver a thought-provoking and engaging presentation on the important of direct mail being tied in with targeted digital marketing focused on the dealers commerce circle. He will explain how to take your daddy’s old-school direct mail efforts and tie it in with digital marketing campaigns to get the most out of your advertising dollars.

Primary Learning Objectives:
- Learn how to prevent wasted distribution and focus your ad dollars on what works.
- Learn how to correctly identify and target your commerce circle.
- Understand the ROI on direct mail.