With disruption in traditional automotive retailing, dealers must learn how to provide affordable, flexible mobility solutions to our customers. Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family (one of the top 50 dealership groups in the U.S.) will share everything you need to know about auto subscription services offered by the OEMs, as well as from the dealer side, to include Wyler FastLane, the first-ever auto subscription program offered in the Cincinnati market, and how this groundbreaking transportation model can change the future landscape of automotive. Kevin, named as one of the top 5 influencers changing the automotive industry today by Automotive News, has been a leader in the industry with the use of auto subscription services, Google Analytics, data privacy, augmented reality in the showroom, and leveraging virtual reality online.
Primary Learning Objectives:
- Understand how the auto subscription model can best meet the flexible mobility solutions that future consumers desire.
- Familiarize yourself with the auto subscription services being offered by the OEMs, as well as by a small amount of dealerships.
- Learn why self-disruption is the best solution to disruption to traditional automotive retail.