Industry thought-leaders come together in a focused panel led by Kathryn Schifferle, founder and CEO of Work Truck Solutions, to discuss emerging technologies and generational trends that will upset the retail vehicle market. Tapping into their expertise, they’ll discuss how dealerships can prepare for these changes from many different angles.
The panel includes Famous Rhodes (previously with AutoNation, and now Chief Marketing Officer for Bluegreen Vacations), Ron Frey (Executive VP, Chief Global Strategy Officer for CDK Global), Max Steckler (VP, Product Officer, CDK Global), and David Thawley (CEO, Derive Systems), each focusing on their own specialties in the industry: rebranding the dealership, dealer strategy and innovation, digital marketing technology, and connectivity and data, respectively. Attendees will come away from this session with a better understanding of industry disruptors, the specific challenges they present to dealerships, and how to position their business for success.
Primary Learning Objectives:
- Discover how emerging technologies and generational trends will affect dealerships from many perspectives.
- Learn how dealerships can prepare for the changes and take advantage of markets positioned to grow.
- Understand how, using data, you can create a better online experience and adjust to the changing needs of the market.