When presented with a decision, the marketing team of a dealership has much to consider: will this tactic help us to achieve our short-term goals? How does it fit into a broader strategy? Do we even have the budget for this? Does the data support this decision? How will my GM or Dealer Principal react when I pitch the idea? In this dynamic dialogue between the marketing team of a top US dealership and the CEO of an automotive AI company, these and more challenging questions will be explored. Attendees will have a unique opportunity to hear from dealership professionals who will reveal the secrets of their focus and long-term orientation, and how certain methods and processes help them drive sales quarter after quarter.
Primary Learning Objectives:
- Discover strategies for balancing the pressures of monthly goals with a long-term digital strategy.
- Gain insight into how a dealership’s decisions can actually be driven by data, and the types of tools that can be used to do so.
- Glean actionable tips for how to create buy-in on new technologies and systems.