Advancements in technology and new communication channels have created an opportunity for forward-thinking dealerships to digitally enhance their service drive. Today’s digitally-savvy consumers have a unique set of needs, and dealers must accommodate them to win their business. In this session, you’ll learn how to develop and optimize an omni-channel digital communication strategy for maximum engagement and more revenue in your service lane.
Primary Learning Objectives:
- Learn how to help customers better navigate your service scheduling tool to get higher satisfaction scores.
- Learn how to optimize your service website and engage more customers across digital channels.
- Learn how to increase appointment show rates and increase your up-sell percentage.