Cult Brands aren’t just companies with products or services to sell. To many of their followers, they are a living, breathing surrogate family filled with like-minded individuals. They are a support group that just happens to sell products and services. Picture a Cult Brand in this context, and you’ll have a much better understanding of why brands like Apple, Harley-Davidson, and Southwest Airlines all have such high customer loyalty and devoted followers.
Primary Learning Objectives:
- Learn how to understand the power of loyalty.
- Gain a clear understanding of the underlining rules for creating a cult brand.
- Learn how to create maximum engagement with customers.