Artificial Intelligent (AI) is evolving at a staggering pace, rapidly changing the way marketers and brands alike interact with their customers. AI has now hit the point of maturity where we're seeing conversational interfaces and intelligent agents such as digital assistants, chatbots and voice skills featured in ads and TV shows. They are becoming a growing focal point for connecting with your customers. Search is no longer limited to text on a computer screen – it’s voice activated on mobile devices and smart speakers.
Is your marketing organization prepared to capture traffic from voice search as we move toward the screenless experiences?
Join Christi, Head of Evangelism for Bing at Microsoft, as she discusses the trends with conversational interfaces and the shifting user behavior and intent. She'll provide you with actionable takeaways to future proof yourself for the screenless search experience.
Primary Learning Objectives:
* Discover the emerging trends involved with AI and conversational interfaces.
* Learn the different ways conversational interfaces (from digital assistants to chatbots and voice skills) are shifting consumer behavior.
* Learn how to integrate conversational components into your existing digital marketing plan.