One of the key positions to the success of the modern car dealership is the position of general sales manager. Other than General Manager, it is one of the most prestigious positions on your resume. In this session, Jim Ziegler CSP, HSG, a recognized automotive trainer with more than 40 years in the industry, discusses the qualifications and specialized knowledge required to advance from desk manager, pre-owned manager or F&I to become a GSM.
Jim speaks from tremendous experience, having served as a record-setting sales and F&I manager/director with some of the top automobile dealerships in the country, in addition to having professionally trained more than 15,000 dealerships nationwide.
While Jim is a widely sought-after speaker who has presented worldwide, this is a unique, brand new presentation that he will present for the first time at Digital Dealer 24!
Primary Learning Objectives:
• Learn how to determine if you're ready for the GSM role, and what steps you must take to prepare for it.
• Learn how to get an opportunity to even go for this position.
• Learn how to become qualified with real credentials and credibility.