Just who IS your website designed for? Many dealership websites end up being products of sales management requests, current marketing initiatives, third-party plugins, and a reckless focus on lead conversion. While the dealership website is the most important piece of a dealership’s marketing strategy, they can become Frankenstein monsters, pieced together by website providers, third-party software, and HIPPOS (Highest Paid Person's Opinion).
Join Kristopher Nielsen, Sales and Customer Experience Operations Manager for the Soave Automotive Group, to learn how to optimize your website for your customers. Kristopher will walk you through analyzing your current site from top to bottom and identifying items that are causing user and customer headaches. From there he’ll discuss how to add and refine your site in ways that will make a meaningful improvement to the user experience. He’ll also cover how to measure the changes and determine what worked and what didn't.
Attend this session and walk away with a roadmap to evaluate your existing site, plan improvements, and measure the success of those improvements.
Primary Learning Objectives:
Learn ways to measure and evaluate your website's effectiveness.
Implement new ideas designed to improve user experience and website conversion.
Measure and evaluate changes in a thoughtful and objective way.