Utilization of big data is underwhelming and opening your eyes and jumping on the data bandwagon is what will make your business grow.
There is all this data out there; everything from how your website performs and where customers are clicking to personal data regarding purchases and digital touchpoints. The overwhelming amount of data and the mystery of how much data is being used has divided the marketing industry into three stages of growth: Crawl, Walk, Run.
1. Crawl. From a standpoint of starting with the basics of approaching your marketing and advertising strategy…
2. Walk. So, you got your paid search humming, you've expanded into the content network and maybe even dabbled in Facebook. Looking for the next step in your digital advertising adventure? Welcome to the world of big data, where "Terms of Service" need not be read.
3. Run. Running is staying ahead of the curve.
Primary Learning Objectives:
Learn what big data is what it means to your dealership.
Learn what attribution is all about.
Learn what all these cookies are and who owns them, and what you need to protect your data.