For years, the Road to the Sale has been a tried-and-true sales method. But today, that road doesn’t lead to the sales and profits it once did. Two reasons why. First, the Road to the Sale is all about you and your dealership, not the customer or the way they want to do business. It’s time to turn the tables and focus on the Customer’s Path to the Purchase. Reason number two: Consumer purchasing behavior has changed and evolved. Thanks to technology, people shop online. Everything is faster and more convenient. Other industries have adapted. Now it’s time for us.
In this session, you’ll learn a more effective, customer-centric selling strategy that’s aligned with consumer purchasing behaviors. You’ll see tangible examples of how this process can help increase sales and profits — and also, address other pain points along the way, like price drops and sales team turnover.
Primary Learning Objectives:
Understand why now is the time to embrace a new strategy... or you'll be left behind.
Learn a more effective process that’s reflective of today’s times and the experience customers want to have.
Learn easy ways to implement a new process in your own dealership(s), especially in light of high sales team turnover rates.