Facebook and Instagram marketing is the most targeted and cost-effective way to reach new customers. The average American is on Facebook and Instagram over an hour a day, so if you want attention, you need to learn to use Facebook and Instagram professionally.
Part I (9:00 - 9:50am) of this presentation will cover how to target and manage Facebook and Instagram ads. You'll learn how to:
• Set-up for your Facebook Business Manager, Facebook Pixel, CRM integration, Instagram account and inventory feed
• Target ads based on demographics, behavior, finance and imported CRM data
• Choose the best budget for your Facebook and Instagram marketing
• Measure lead and sales conversion using Offline Events and Facebook Analytics
You will also learn how advanced Facebook marketers see greater success by using dynamic ads, inventory integrations and campaigns based on the corresponding audience. You will learn how to:
- Integrate your inventory feed with the Facebook catalogue to create dynamic Facebook ads
- Connect Facebook with your CRM to receive leads in real-time and measure success
- Build collection ads showing your inventory to likely buyers
- Launch dynamic VIN ads, retargeting website visitors and leads who have not purchased
- Launch five specific advanced campaigns for different shoppers in your market
You'll leave this high-energy session with a blueprint for maximizing your budget on Facebook and measuring what works so you can continue to improve your digital marketing efforts. You will gain a step-by-step plan for high converting ads and launching ad campaigns that are automatically updated based on your inventory and a buyer’s interest.