Most salespeople fail in the sales process due to their inability to lower the customer defensive posture, when they utilize an ineffective negotiating process and then fail to ask for the sale. We all know that creating gross is a state of mind, both in the salesperson and the customer.
In this workshop, leading automotive sales and management trainer David Lewis will provide you with ideas on how to lower the customer defensive posture, eliminate the lies customer’s state during their presentation, and then how to negotiate a car deal with higher closing ratios and stronger grosses.
When this is achieved not only will sales and grosses increase, but the customer will realize a better car buying experience.
Primary Learning Objectives:
* Learn how to lower the customer's defensive posture.
* Create a more customer-friendly negotiating experience.
* Learn how to negotiate deals that generate higher gross profits.