If you’re like most dealerships, your “busy season” is three months out of the year…but why? You could be running year-round campaigns that engage your audience and boost sales 12 months out of the year!
In this session, you’ll learn everything you need in order to hit the ground running with engaging and relevant sales campaigns – for the entire year. Auto dealer ad agency VP Frank J. Lopes (known as the “marketing guy for car guys”) will share very specific campaign ideas as well as examples of successful campaigns used in and outside of the auto industry. Together, you’ll delve into vital elements of those campaigns, such as content and messaging (i.e. how the verbiage and imagery speak to the target demographic and drive action), channel of delivery (i.e. how the platform/channel used helped them to reach their target audience), and more.
You will walk away from this session with numerous campaign ideas (i.e. back to school incentives) that speak to the highly-targeted audience segment (i.e. college kids going back to school), and stand out from the ordinary efforts of your competitors. You’ll leave with the actionable steps needed to go from concept to execution, including which channels to use to reach your audience, and how to prepare your team to handle those incoming leads.
Primary Learning Objectives:
* Gain specific campaign ideas and learn how to identify each one’s unique audience.
* Learn how to tailor your marketing messaging and delivery so it reaches and hits home with your audience.
* Build a year-round plan that encompasses all of your campaigns so you can prepare and execute each one seamlessly and successfully.