Digital Dealer Conference & Expo 24
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Sessions
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Day
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All You Need to Know About Auto Subscription Services -- First-Hand Insight Into Innovative Auto Subscription Services With Wyler Fastlane & the OEMs
(
Room
S330GH
)
10 Apr 18
9:00 AM
-
9:50 AM
All-New Metrics for New Car Success -- Using Insight to Drive Profitable New Inventory Decisions
(
Room
S329
)
10 Apr 18
9:00 AM
-
9:50 AM
Attention: The Road to the Sale Is a Dead End. -- Don't Worry. There's a New Way Forward That's More Profitable and Aligned With the Way Customers Want to Buy.
(
Room
S321
)
10 Apr 18
9:00 AM
-
9:50 AM
Before, After, and Outside of the Google Dealer Guidebook -- Breaking Down the Ins-and-Outs of Google’s New Dealer Guidebook to Help Improve Your Digital Marketing and Generate Higher ROI in 2018
(
Room
S330CD
)
10 Apr 18
9:00 AM
-
9:50 AM
Digital Efficiency in Used Car Wholesale -- Acquiring Profitable Used Vehicle Inventory Through Multiple Digital Channels
(
Room
S330B
)
10 Apr 18
9:00 AM
-
9:50 AM
How to Digitize Your Service Lane & Increase Repair Order Revenue -- Develop and Optimize an Omni-Channel Digital Communication Strategy for Maximum Engagement and More Revenue in Your Service Lane
(
Room
S322
)
10 Apr 18
9:00 AM
-
9:50 AM
Human Capital Management: Grow Your Performance Through People and Reduce Turnover
(
Room
S330A
)
10 Apr 18
9:00 AM
-
9:50 AM
Is Direct Mail Dead? -- The Evolution of a Dinosaur: How to Avoid Wasting Your Budget by Identifying What’s Working & What’s Not, and a Modern-Day Direct Mail Approach That’s Tied to Digital
(
Room
S331AB
)
10 Apr 18
9:00 AM
-
9:50 AM
Playground Rules Are King Again: Using Google's New Guidebook and Rock Paper Scissors to Outwit Your Competitors
(
Room
S330EF
)
10 Apr 18
9:00 AM
-
9:50 AM
So, You Want to Be a General Sales Manager? -- What Makes You Think You’re Qualified? Learn How to Prepare and Set Yourself Up for Advancement
(
Room
S331CD
)
10 Apr 18
9:00 AM
-
9:50 AM
5 Proven Plays You Can Deploy to Tackle Your Dealership’s Biggest Problems -- Ready-to-Launch Campaigns to Tackle 5 Major Pain Points in Pre-Owned, Website Lead Conversion, Recruitment of Qualified Service Techs, and Reaching In-Market Buyers
(
Room
S330B
)
10 Apr 18
10:05 AM
-
10:55 AM
Big Data and Under Utilization –- Understand the Latest Buzzwords and How to Use Them for a Competitive Edge
(
Room
S331CD
)
10 Apr 18
10:05 AM
-
10:55 AM
Decreasing the Gap Between the Automotive Innovators & Laggers on the Phone -- Managing Increased Telephone Traffic in a Digital World
(
Room
S330CD
)
10 Apr 18
10:05 AM
-
10:55 AM
Personality Assessment & Adaptability: Foster Better Customer Relationships and Close More Sales -- Understanding Personality Types and Techniques to Vary and Tailor Your Sales Approach to Better Align with Your Prospects
(
Room
S329
)
10 Apr 18
10:05 AM
-
10:55 AM
Rethink Service Marketing to Maximize Units in Operation Yield -- Gain New Metrics to Run Your Service Department and a New, Integrated Approach to Service Marketing
(
Room
S331AB
)
10 Apr 18
10:05 AM
-
10:55 AM
Short Term Goals vs. Long Term Strategy: How to Actually Be a Strategic Marketer -- Two Strategic-Minded Dealership Marketing Directors Talk with a Martech CEO About How to Avoid Short-Term Pitfalls While Implementing a Long-Term Strategy
(
Room
S330EF
)
10 Apr 18
10:05 AM
-
10:55 AM
Unchatted Territory: Trends & Tips for Driving Traffic Through Voice Search -- How Conversational Interfaces like Digital Assistants, Chatbots, and Voice Skills Are Impacting Consumer Behavior
(
Room
S330GH
)
10 Apr 18
10:05 AM
-
10:55 AM
Unlock the True Value of Your Leads -- Understanding Which Leads Are Driving the Most Deals and How to Consistently Drive High Performing Leads
(
Room
S322
)
10 Apr 18
10:05 AM
-
10:55 AM
What Can Dealers Learn from Apple, Nordstrom, and Tesla to Improve Retailing?
(
Room
S321
)
10 Apr 18
10:05 AM
-
10:55 AM
Wholesaling From Your Lot -- Connect Seamlessly Across Channels to Turn Wholesale Inventory Quicker and Make Money Faster
(
Room
S330A
)
10 Apr 18
10:05 AM
-
10:55 AM
Digital Dealer Charity Auction - (Sponsored by ADESA and TradeRev)
(
Room
Exhibit Hall, Booth 301
)
10 Apr 18
11:45 AM
-
12:15 PM
Beyond the Holiday Season -- Smart, Engaging and Timely Hyper-Targeted Year-Round Sales Campaigns to Turn Your Busy Season from 3 to 12 Months Out of the Year
(
Room
S331CD
)
10 Apr 18
1:25 PM
-
2:15 PM
Defend Your Dealership – Understand the Powerful Forces That Are Fighting for Your Customer’s Mobility Dollars
(
Room
S330B
)
10 Apr 18
1:25 PM
-
2:15 PM
Find the Money Fast at Auctions -- How to Acquire Profitable Inventory from Auctions
(
Room
S330A
)
10 Apr 18
1:25 PM
-
2:15 PM
How to Dominate the Google Micro-Moments That Help Sell Cars -- The Cheat Codes to Google's 2018 Dealer Playbook!
(
Room
S330CD
)
10 Apr 18
1:25 PM
-
2:15 PM
How to Get More Online Visibility in 2018 (PART 1 of a 2-Part Session) -- Advanced Local SEO Tactics Explained Simply, with Real-World Tactics You Can Use Immediately
(
Room
S330GH
)
10 Apr 18
1:25 PM
-
2:15 PM
Intel Direct From Automotive Leaders at Google, Facebook and Twitter -- Best-Performing Practices in Search, Video and Display Advertising Used by Dealerships Across the Country, Ways to Track ROI, and New Opportunities to Reach Auto & Service Intenders
(
Room
S330EF
)
10 Apr 18
1:25 PM
-
2:15 PM
Is Your Consumer Brand Experience Designed for the Decision Maker, the Woman? Transform Your Brand Experience and Increase your CSI Scores
(
Room
S322
)
10 Apr 18
1:25 PM
-
2:15 PM
Just Who IS Your Website Designed for? Optimize Your Website for Your CUSTOMERS While Keeping the Focus on Your Bottom Line.
(
Room
S331AB
)
10 Apr 18
1:25 PM
-
2:15 PM
Learn How to Manage Change Without Losing Your Soul -- How to Survive in the Era of Uber, Electric Cars, Autonomous Vehicles, Car Vending, and Car Subscription Services
(
Room
S321
)
10 Apr 18
1:25 PM
-
2:15 PM
Using Digital Data to Rethink Your Sales Process -- Dive Deeper Into What Your Sales Prospects Do on Your Website and How You Handle Them in Your CRM to Identify Small Fractures in Your Sales Process That Can Reap Big Results
(
Room
S329
)
10 Apr 18
1:25 PM
-
2:15 PM
Actions Speak Louder Than Words. Is the “People Problem” You? -- How to Lead Versus Manage, Build Lasting Employee Relationships and Reduce Turnover
(
Room
S331AB
)
10 Apr 18
2:30 PM
-
3:20 PM
Beyond the Last Click. Google Shares a Framework to Better Understand How Your Media Drives Real Business Impact
(
Room
S330CD
)
10 Apr 18
2:30 PM
-
3:20 PM
Get Ahead of the Information Security Curve – More Than Firewalls and Passwords
(
Room
S321
)
10 Apr 18
2:30 PM
-
3:20 PM
Growth Strategies for the Next Decade -- Autonomous Cars and the Coming Generational Wave
(
Room
Keynote Hall
)
10 Apr 18
2:30 PM
-
3:20 PM
How to Capitalize the Convergence of the Online and In-Store Disruption While Delivering the Ultimate Customer Experience
(
Room
S330A
)
10 Apr 18
2:30 PM
-
3:20 PM
How to Get More Online Visibility in 2018 (PART 2 of a 2-Part Session) -- Advanced Local SEO Tactics Explained Simply, with Real-World Tactics You Can Use Immediately
(
Room
S330GH
)
10 Apr 18
2:30 PM
-
3:20 PM
How to Turn One-Time Visitors into Lifetime Customers -- Dive Into Rising Consumer Expectations of the Service Experience and Myths Related to Service, and the Importance of Delivering a Premium Vehicle Ownership Experience
(
Room
S322
)
10 Apr 18
2:30 PM
-
3:20 PM
Loyal Employees Build Loyal Customers -- Hiring Smart People, Coaching Effectively and Breeding Employee Loyalty in Today's Dealership
(
Room
S330B
)
10 Apr 18
2:30 PM
-
3:20 PM
Negotiating for Higher Grosses -- Selling and Negotiating Ideas That Are Customer Friendly and Dealership Profitable
(
Room
S331CD
)
10 Apr 18
2:30 PM
-
3:20 PM
The Power of Cult Branding -- Learn the Seven Golden Rules of Cult Branding for High Customer Loyalty & Devoted Followers
(
Room
S329
)
10 Apr 18
2:30 PM
-
3:20 PM
The Secret Sauce: SEO, PPC and Social Media Advertising -- Learn How Integrated SEO, PPC and Social Media Campaigns Result in the Best Possible Results.
(
Room
S330EF
)
10 Apr 18
2:30 PM
-
3:20 PM
KEYNOTE PANEL: Town Hall Forum: The Future of Automotive -- Top Dealers From Across the Country Will Take Part in This Interactive Town Hall Discussion to Answer Your Most Pressing Questions!
10 Apr 18
3:40 PM
-
4:30 PM
DISNEY INSTITUTE KEYNOTE: The Customer Experience -- Disney Institute Shares Proven Disney Insights to "Shift the Curve" Toward Exceptional Customer Service to Differentiate Your Dealership from Your Competition
10 Apr 18
4:30 PM
-
5:20 PM
Advanced Facebook Marketing -- Part 1 of an In-Depth, 2-Part Presentation
(
Room
S331CD
)
11 Apr 18
9:00 AM
-
9:50 AM
Blueprinting a High-Functioning (and Profitable) Internet Dealership... NOT a Department (PART 1 OF A 2-PART SESSION) -- The Science Behind Building/Refining Your Sales Ecosystem, and the Step-by-Step Plan to Engineer Excellence
(
Room
S331AB
)
11 Apr 18
9:00 AM
-
9:50 AM
Connecting the Dots Between Effective Online Merchandising and Profitable Growth -- Identifying the Best Practices in Online Merchandising
(
Room
S329
)
11 Apr 18
9:00 AM
-
9:50 AM
Conversational Commerce: The Engine Powering Digital Retailing
(
Room
S322
)
11 Apr 18
9:00 AM
-
9:50 AM
Leaders Secrets Exposed -- Grow Profitability and Sales Volume in a Down Market With Key Tactics in Multiple Areas, Including Sales Process, Retention, CRM Reporting, and Digital
(
Room
S330CD
)
11 Apr 18
9:00 AM
-
9:50 AM
Leadership & Accountability (PART 1 of a 2-Part Session): In-Store Process Mastery: Stronger – Faster – More Profitable ‘NOW’!
(
Room
S330GH
)
11 Apr 18
9:00 AM
-
9:50 AM
Reaching Customers in the New Mass Media – Search Engines and Social Media
(
Room
S330A
)
11 Apr 18
9:00 AM
-
9:50 AM
Secrets of the Best Automotive Sales Consultants -- 17 Daily Actions in Order to Excel
(
Room
S330B
)
11 Apr 18
9:00 AM
-
9:50 AM
The Power of Up-Care! Research Reveals Up-Care to Be 3x More Effective Than Up-Sell -- Learn Scientific Truths & Strategies Behind Achieving Greater Trust, Growth, and Business Sustainability
(
Room
S321
)
11 Apr 18
9:00 AM
-
9:50 AM
Triple-Digit Growth Strategies -- How Winning Dealers in Their Markets Got There, Stayed There, and Are Readying Themselves for Their Best Sales Year Yet
(
Room
S330EF
)
11 Apr 18
9:00 AM
-
9:50 AM
Advanced Facebook Marketing -- Facebook Ads: Advertising with Privacy Regulations (Part 2 of a 2-Part Session)
(
Room
S331CD
)
11 Apr 18
10:05 AM
-
10:55 AM
Blueprinting a High-Functioning (and Profitable) Internet Dealership... NOT a Department (PART 2) -- The Science Behind Building/Refining Your Sales Ecosystem, and the Step-by-Step Plan to Engineer Excellence
(
Room
S331AB
)
11 Apr 18
10:05 AM
-
10:55 AM
Driving Growth and Performance in Paid Search -- Optimize Your Search Strategy to Prevent Conquesting While Driving More Clicks and Impressions for Your Brand
(
Room
S330GH
)
11 Apr 18
10:05 AM
-
10:55 AM
How to Spot Liars with Effective Interviews -- Studies Show 50 to 80% of Job Applicants Admit to Lying! Learn the 10 Telltale Signs That Someone Is Lying to You, and How to Prepare for, Conduct and Analyze Interviews to Avoid Costly Hiring Mistakes
(
Room
S321
)
11 Apr 18
10:05 AM
-
10:55 AM
Opportunity Marketing: See How You Stack Up. Learn How to Dominate.
(
Room
S330CD
)
11 Apr 18
10:05 AM
-
10:55 AM
The Attribution Myth: The Dark Side of a Dealer’s Dependence on Google and a 3-Prong Strategy to Dominate Digital at 1/2 Your Current Spend
(
Room
S330A
)
11 Apr 18
10:05 AM
-
10:55 AM
The Dealership Is Not Dead – Just the Way We Buy Vehicles Is. -- Gain Realistic, Incremental and Achievable Steps to Future-Proofing Your Retail Operation
(
Room
S329
)
11 Apr 18
10:05 AM
-
10:55 AM
The Future of Automotive Retail: Changing & Evolving Roles
(
Room
Keynote Hall
)
11 Apr 18
10:05 AM
-
10:55 AM
Touching Tile: 5 Simple Strategies to Put More People in Your Showroom -- A Dealer and Manager's Guide to Developing a Team That Drives Traffic
(
Room
S322
)
11 Apr 18
10:05 AM
-
10:55 AM
Your Website Is Only Built for 30% of Your Buyers: Maximize Mobile Traffic and Convert More! -- Engage Your Consumers Through Mobile Devices More Effectively to Increase Form Lead Submission and Reduce Bounce Rates
(
Room
S330B
)
11 Apr 18
10:05 AM
-
10:55 AM
Dynamic Ads for Automotive: Engage the Right Car Shoppers With Automatically Generated Facebook Ads -- Leverage Your Vehicle Catalog to Generate Highly Relevant Ads That Allows Personalization at Scale
(
Room
S330B
)
11 Apr 18
1:20 PM
-
2:10 PM
Give the People What They Want…Stocking and Growing Used Vehicle Operations -- Best Practices Around Connecting Used Vehicle Buyers and Sellers
(
Room
S329
)
11 Apr 18
1:20 PM
-
2:10 PM
How Leading Dealers Are Using Personalization to Amp Up Sales -- Building the Most Successful Targeted Marketing Campaigns Using Data-Driven Insights
(
Room
S330EF
)
11 Apr 18
1:20 PM
-
2:10 PM
Improving Employee Retention Strategies to Increase Profitability -- Thought-Provoking Dialogue and Real-World Examples to Proactively Address Turnover
(
Room
S322
)
11 Apr 18
1:20 PM
-
2:10 PM
It Was a Connected Vehicle, Now it's a Cognitive Vehicle: How Does This Affect the Dealership Business Model?
(
Room
S331CD
)
11 Apr 18
1:20 PM
-
2:10 PM
Leadership & Accountability (Part 2): Marketing Investment Management: Direct Actions to Per Unit
(
Room
S330GH
)
11 Apr 18
1:20 PM
-
2:10 PM
Marketing Like Garth Brooks 101 -- How to Use Social Media to Turn Your Business into the Stage, Turn Your Employees into the Band, and Turn Your Customers into Crazed Fans
(
Room
S321
)
11 Apr 18
1:20 PM
-
2:10 PM
The Multi-Bureau Opportunity: How Pulling Multiple Credit Reports on the Same Prospect Increases Sales and Back-End Profits
(
Room
S330A
)
11 Apr 18
1:20 PM
-
2:10 PM
You’re in eCommerce Now: You Better Know What Actions Predict Sales. -- Leverage the Readily Available Marketing Metrics to Accurately Predict How Quickly a Car Will Sell and Increase the Margins on Your Vehicles.
(
Room
S331AB
)
11 Apr 18
1:20 PM
-
2:10 PM
Digital Dealer Tech Tank Competition (Modeled After the Show "Shark Tank") -- Discover New, Innovative Solutions for Your Dealership!
11 Apr 18
3:15 PM
-
4:35 PM
KEYNOTE: Automotive is Changing Dramatically - Are You Future Ready? -- Learn How to Prepare for the New World of Automotive from One of the World's Leading Authorities on Customer Experience, Customer Centricity and Transformation
11 Apr 18
4:35 PM
-
5:25 PM
KEYNOTE ADDRESS: THE "IF" FACTOR -- International Business Strategist and Extreme Athlete Shares Key Lessons That ALL High Performers, Across ALL Industries, Have Learned to Get to That Point in Their Life and Career
12 Apr 18
9:00 AM
-
9:50 AM
How to Turn Your Website Into Your Best Salesperson: Winning Today's Online War With Engagement
(
Room
S321
)
12 Apr 18
10:00 AM
-
10:55 AM
“Prime Time” Is Now “Anytime” - Is Your Dealership Ready for the Connected TV Revolution? -- How to Use Connected and Addressable TV to Reach the Right Living Rooms and Sell More Cars
(
Room
S331CD
)
12 Apr 18
10:05 AM
-
10:55 AM
Improve Your Process to Get 75% Internet Lead Engagement -- How Increasing Engagement Through a Personalized Customer Experience By Using Texting, Video, AI and Social Media = More Appointments
(
Room
S330GH
)
12 Apr 18
10:05 AM
-
10:55 AM
Stronger Together: Building and Participating in a Culture That Breeds Excellence
(
Room
S330EF
)
12 Apr 18
10:05 AM
-
10:55 AM
The Best Offense Is a Good Defense -- Learn Proven Conquesting Strategies (Backed by Real-World Case Studies) That Increase Same Brand Attention and Reduce Off-Brand Interest
(
Room
S322
)
12 Apr 18
10:05 AM
-
10:55 AM
The Connected Fleet: How a Digital Fleet Is Key to Customer Experience and the Bottom Line
(
Room
S330A
)
12 Apr 18
10:05 AM
-
10:55 AM
The Top 10 Questions to Ask Your Agency -- Learn How to See Through the Sales Pitches and Make Fact-Driven Marketing Partner Decisions
(
Room
S329
)
12 Apr 18
10:05 AM
-
10:55 AM
Training VS Coaching: Do Your Sales Managers REALLY Know the Difference? -- Best Practices Around Training and Coaching Will Be Examined As We Compare and Contrast the Two Employee Development Necessities!
(
Room
S330CD
)
12 Apr 18
10:05 AM
-
10:55 AM
Using Attribution to Master Today’s Multi-Touch Environment
(
Room
S330B
)
12 Apr 18
10:05 AM
-
10:55 AM
Back to Basics: A Roadmap to Success in 2018 -- Tangible Best Practices (That Must Be Implemented Regardless of Brand, CRM, or Any Software Used) to Perfect Your Internet Follow-Up in 2018 and Sell More Cars
(
Room
S322
)
12 Apr 18
11:10 AM
-
12:00 PM
Drive More Showroom Traffic With Video – Best Practices for Implementing a Successful Video Strategy at Your Dealership
(
Room
S330B
)
12 Apr 18
11:10 AM
-
12:00 PM
Executive Leadership for Multi-Generational Dealerships -- How to Be an Effective Communicator and Create a High-Touch, High-Performing Dealership
(
Room
S330GH
)
12 Apr 18
11:10 AM
-
12:00 PM
Finding Your Next Customer: It’s All in the Data
(
Room
S330EF
)
12 Apr 18
11:10 AM
-
12:00 PM
Growing Your Store by 20% With a Proven BDC Process
(
Room
S330A
)
12 Apr 18
11:10 AM
-
12:00 PM
How to Spend Your Dealership Ad Dollars: What Works for Online Display Advertising -- Learn What Tactics Other Successful Auto Dealerships Are Using Today Across Mobile and the Programmatic Space
(
Room
S331CD
)
12 Apr 18
11:10 AM
-
12:00 PM
Is Multi-Touch Attribution Really All It’s Cracked Up to Be? – Why an Alternative Model Might Make More Sense for Auto Dealers
(
Room
S331AB
)
12 Apr 18
11:10 AM
-
12:00 PM
Millennial Buyers Are at Your Dealership Today! Are You Ready for Them? – Common Myths About Millennial Buying Habits
(
Room
S330CD
)
12 Apr 18
11:10 AM
-
12:00 PM
The Next Frontier: Capturing High-Margin Service and Parts Business With Digital Marketing – How to Attract Service and Parts Business via Internet, Search, Video, Mobile and Social Marketing
(
Room
S329
)
12 Apr 18
11:10 AM
-
12:00 PM
Avoid Waste and Overspending: How to Use Your Existing Data and Marketing Goals to Build the Perfect Digital Budget
(
Room
S330A
)
12 Apr 18
12:15 PM
-
1:05 PM
Consumer Engagement Reboot: Staff Better & Sell More With Virtual Assistants -- Explore Emerging Technologies & Real-World Scenarios in the Dealership Space to Better Understand How You Can Use Digital Assistants to Outsell Your Competition
(
Room
S331AB
)
12 Apr 18
12:15 PM
-
1:05 PM
Creating the Next Generation Sales Professional -- Learn How to Acquire, Develop and Retain Your "Dream Team" of Subject Matter Experts
(
Room
S330GH
)
12 Apr 18
12:15 PM
-
1:05 PM
Modern SEO: Why a Technical Advantage Trumps Everything in Search -- Learn What You Can Do to Achieve Top Organic Search Rankings
(
Room
S331CD
)
12 Apr 18
12:15 PM
-
1:05 PM
Quit Crash-Landing Traffic on Your Dealership Website and Start Repairing Your Search Ecosystem -- How to Get Your Organic and Paid Search Outperforming Not Only Your Competition, but Third-Party Listings.
(
Room
S330EF
)
12 Apr 18
12:15 PM
-
1:05 PM
Rock Your Ops From the Curb to the Lot! Learn How to Process Live Trades More Successfully, Manage Aged Inventory More Effectively, and Yield Unexpected Profits and Efficiencies in Fixed Operations
(
Room
S322
)
12 Apr 18
12:15 PM
-
1:05 PM
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