Digital Dealer Conference & Expo 24

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Sessions (103)

All You Need to Know About Auto Subscription Services -- First-Hand Insight Into Innovative Auto Subscription Services With Wyler Fastlane & the OEMs (Room S330GH)

10 Apr 18
9:00 AM - 9:50 AM
With disruption in traditional automotive retailing, dealers must learn how to provide affordable, flexible mobility solutions to our customers. Ke... More...

All-New Metrics for New Car Success -- Using Insight to Drive Profitable New Inventory Decisions (Room S329)

10 Apr 18
9:00 AM - 9:50 AM
There is an alarming trend in new car departments across the industry. Net profit per car has been in a freefall for 5+ years, and the average deal... More...

Attention: The Road to the Sale Is a Dead End. -- Don't Worry. There's a New Way Forward That's More Profitable and Aligned With the Way Customers Want to Buy. (Room S321)

10 Apr 18
9:00 AM - 9:50 AM
For years, the Road to the Sale has been a tried-and-true sales method. But today, that road doesn’t lead to the sales and profits it once di... More...

Before, After, and Outside of the Google Dealer Guidebook -- Breaking Down the Ins-and-Outs of Google’s New Dealer Guidebook to Help Improve Your Digital Marketing and Generate Higher ROI in 2018 (Room S330CD)

10 Apr 18
9:00 AM - 9:50 AM
Google recently released their brand new Digital Guidebook to help dealers better understand the automotive digital marketing landscape. In this se... More...

Digital Efficiency in Used Car Wholesale -- Acquiring Profitable Used Vehicle Inventory Through Multiple Digital Channels (Room S330B)

10 Apr 18
9:00 AM - 9:50 AM
Doug Hadden will teach you how to better utilize your factory closed sale websites to acquire more high-quality, profitable vehicles with low to no... More...

How to Digitize Your Service Lane & Increase Repair Order Revenue -- Develop and Optimize an Omni-Channel Digital Communication Strategy for Maximum Engagement and More Revenue in Your Service Lane (Room S322)

10 Apr 18
9:00 AM - 9:50 AM
Advancements in technology and new communication channels have created an opportunity for forward-thinking dealerships to digitally enhance their s... More...

Human Capital Management: Grow Your Performance Through People and Reduce Turnover (Room S330A)

10 Apr 18
9:00 AM - 9:50 AM
Like many industries, the automotive industry is for the people and by the people. For many years, our industry has been the driving force for inno... More...

Is Direct Mail Dead? -- The Evolution of a Dinosaur: How to Avoid Wasting Your Budget by Identifying What’s Working & What’s Not, and a Modern-Day Direct Mail Approach That’s Tied to Digital (Room S331AB)

10 Apr 18
9:00 AM - 9:50 AM
This session will be led by David Villa, who has been responsible for pioneering, growing and scaling iPD into one of the nation’s leading da... More...

Playground Rules Are King Again: Using Google's New Guidebook and Rock Paper Scissors to Outwit Your Competitors (Room S330EF)

10 Apr 18
9:00 AM - 9:50 AM
In this session, you won’t just be sitting around listening to someone talk - you will be taking action and battling until the end to win the... More...

So, You Want to Be a General Sales Manager? -- What Makes You Think You’re Qualified? Learn How to Prepare and Set Yourself Up for Advancement (Room S331CD)

10 Apr 18
9:00 AM - 9:50 AM
One of the key positions to the success of the modern car dealership is the position of general sales manager. Other than General Manager, it is on... More...

Big Data and Under Utilization –- Understand the Latest Buzzwords and How to Use Them for a Competitive Edge (Room S331CD)

10 Apr 18
10:05 AM - 10:55 AM
Utilization of big data is underwhelming and opening your eyes and jumping on the data bandwagon is what will make your business grow. There is ... More...

Decreasing the Gap Between the Automotive Innovators & Laggers on the Phone -- Managing Increased Telephone Traffic in a Digital World (Room S330CD)

10 Apr 18
10:05 AM - 10:55 AM
This year, there is a growing gap between automotive leadership and automotive laggers in the customer experience. 2018 is sure to bring a dramatic... More...

Personality Assessment & Adaptability: Foster Better Customer Relationships and Close More Sales -- Understanding Personality Types and Techniques to Vary and Tailor Your Sales Approach to Better Align with Your Prospects (Room S329)

10 Apr 18
10:05 AM - 10:55 AM
Selling is an ever-evolving field that is shaped by consumer demands, tastes and preferences. Customer personalities also vary distinctly. The goal... More...

Rethink Service Marketing to Maximize Units in Operation Yield -- Gain New Metrics to Run Your Service Department and a New, Integrated Approach to Service Marketing (Room S331AB)

10 Apr 18
10:05 AM - 10:55 AM
Dealers have the need and opportunity to grow service revenues to replace declining front-end profitability. Increasing service revenue will become... More...

Short Term Goals vs. Long Term Strategy: How to Actually Be a Strategic Marketer -- Two Strategic-Minded Dealership Marketing Directors Talk with a Martech CEO About How to Avoid Short-Term Pitfalls While Implementing a Long-Term Strategy (Room S330EF)

10 Apr 18
10:05 AM - 10:55 AM
Speaker(s): Aharon Horwitz ; Debbie Waines ; Mike Miller
When presented with a decision, the marketing team of a dealership has much to consider: will this tactic help us to achieve our short-term goals? ... More...

Unchatted Territory: Trends & Tips for Driving Traffic Through Voice Search -- How Conversational Interfaces like Digital Assistants, Chatbots, and Voice Skills Are Impacting Consumer Behavior (Room S330GH)

10 Apr 18
10:05 AM - 10:55 AM
Artificial Intelligent (AI) is evolving at a staggering pace, rapidly changing the way marketers and brands alike interact with their customers. AI... More...

Unlock the True Value of Your Leads -- Understanding Which Leads Are Driving the Most Deals and How to Consistently Drive High Performing Leads (Room S322)

10 Apr 18
10:05 AM - 10:55 AM
The majority of your leads are falling flat, but why? Is it because of an ineffective salesperson, or because one of your lead generators or market... More...

What Can Dealers Learn from Apple, Nordstrom, and Tesla to Improve Retailing? (Room S321)

10 Apr 18
10:05 AM - 10:55 AM
Speaker(s): Michael Eggerling
By combining new digital technologies with retailing best practices from outside and within Automotive, dealers can realize sales increases and ope... More...

Wholesaling From Your Lot -- Connect Seamlessly Across Channels to Turn Wholesale Inventory Quicker and Make Money Faster (Room S330A)

10 Apr 18
10:05 AM - 10:55 AM
Derek Hansen will provide an overview of what he sees as a way for dealers to increase profitability – wholesaling from the dealers’ lo... More...

Digital Dealer Charity Auction - (Sponsored by ADESA and TradeRev) (Room Exhibit Hall, Booth 301)

10 Apr 18
11:45 AM - 12:15 PM
Join us for a live Charity Auction to benefit the Make-A-Wish Foundation of Central and Northern Florida! The Charity Auction will take place a... More...

Beyond the Holiday Season -- Smart, Engaging and Timely Hyper-Targeted Year-Round Sales Campaigns to Turn Your Busy Season from 3 to 12 Months Out of the Year (Room S331CD)

10 Apr 18
1:25 PM - 2:15 PM
If you’re like most dealerships, your “busy season” is three months out of the year…but why? You could be running year-rou... More...

Defend Your Dealership – Understand the Powerful Forces That Are Fighting for Your Customer’s Mobility Dollars (Room S330B)

10 Apr 18
1:25 PM - 2:15 PM
It’s crazy to think that as recently as a few years ago, not a single one of these companies existed: Turo, Shift, Uber, Clutch, Blinker, Mav... More...

Find the Money Fast at Auctions -- How to Acquire Profitable Inventory from Auctions (Room S330A)

10 Apr 18
1:25 PM - 2:15 PM
One thing hasn’t changed at auction. You make your retail money when you buy the vehicle. What has changed, though, is how you find the cars ... More...

How to Dominate the Google Micro-Moments That Help Sell Cars -- The Cheat Codes to Google's 2018 Dealer Playbook! (Room S330CD)

10 Apr 18
1:25 PM - 2:15 PM
Google recently published a dealer digital playbook outlining the best practices to follow for optimizing digital marketing spends in 2018 -- but t... More...

How to Get More Online Visibility in 2018 (PART 1 of a 2-Part Session) -- Advanced Local SEO Tactics Explained Simply, with Real-World Tactics You Can Use Immediately (Room S330GH)

10 Apr 18
1:25 PM - 2:15 PM
I'll be sharing the results of our in-depth study of automotive results in Google - the most advanced SEO study ever done for car dealers! We&r... More...

Intel Direct From Automotive Leaders at Google, Facebook and Twitter -- Best-Performing Practices in Search, Video and Display Advertising Used by Dealerships Across the Country, Ways to Track ROI, and New Opportunities to Reach Auto & Service Intenders (Room S330EF)

10 Apr 18
1:25 PM - 2:15 PM
Speaker(s): Greg Garber ; Kelly McNearney ; Phil Sura
Panelists Kelly McNearney (Google) and Greg Garber (Twitter) are both automotive specialists that have shaped the automotive strategy for thei... More...

Is Your Consumer Brand Experience Designed for the Decision Maker, the Woman? Transform Your Brand Experience and Increase your CSI Scores (Room S322)

10 Apr 18
1:25 PM - 2:15 PM
In this interactive and informative session, Katie will share her particular experiences as a female C-Suite Executive and Customer Experience... More...

Just Who IS Your Website Designed for? Optimize Your Website for Your CUSTOMERS While Keeping the Focus on Your Bottom Line. (Room S331AB)

10 Apr 18
1:25 PM - 2:15 PM
Just who IS your website designed for? Many dealership websites end up being products of sales management requests, current marketing initiatives, ... More...

Learn How to Manage Change Without Losing Your Soul -- How to Survive in the Era of Uber, Electric Cars, Autonomous Vehicles, Car Vending, and Car Subscription Services (Room S321)

10 Apr 18
1:25 PM - 2:15 PM
New industry entrants and advancements in technology have changed the way dealers service our communities. As markets shift, businesses must transf... More...

Using Digital Data to Rethink Your Sales Process -- Dive Deeper Into What Your Sales Prospects Do on Your Website and How You Handle Them in Your CRM to Identify Small Fractures in Your Sales Process That Can Reap Big Results (Room S329)

10 Apr 18
1:25 PM - 2:15 PM
Every day, more sales prospects visit our websites than walk into our showrooms. And, while customers spend more on the internet and use more techn... More...

Actions Speak Louder Than Words. Is the “People Problem” You? -- How to Lead Versus Manage, Build Lasting Employee Relationships and Reduce Turnover (Room S331AB)

10 Apr 18
2:30 PM - 3:20 PM
Turnover is rampant in this industry. Have you ever wondered what the difference is between a leader and a manager? Do you tell or do you do? Do yo... More...

Beyond the Last Click. Google Shares a Framework to Better Understand How Your Media Drives Real Business Impact (Room S330CD)

10 Apr 18
2:30 PM - 3:20 PM
Last-click attribution has long been the standard when it comes to online advertising. This model is proving to be less effective as the consumer j... More...

Get Ahead of the Information Security Curve – More Than Firewalls and Passwords (Room S321)

10 Apr 18
2:30 PM - 3:20 PM
Identity theft and load fraud tied to the automotive industry is estimated to exceed more than $6B, according to the FTC. Attendees of this session... More...

Growth Strategies for the Next Decade -- Autonomous Cars and the Coming Generational Wave (Room Keynote Hall)

10 Apr 18
2:30 PM - 3:20 PM
Industry thought-leaders come together in a focused panel led by Kathryn Schifferle, founder and CEO of Work Truck Solutions, to discuss emerging t... More...

How to Capitalize the Convergence of the Online and In-Store Disruption While Delivering the Ultimate Customer Experience (Room S330A)

10 Apr 18
2:30 PM - 3:20 PM
Automotive retailing is shifting from a product and salesperson driven process to an experiential customer-centric approach. This massive paradigm ... More...

How to Get More Online Visibility in 2018 (PART 2 of a 2-Part Session) -- Advanced Local SEO Tactics Explained Simply, with Real-World Tactics You Can Use Immediately (Room S330GH)

10 Apr 18
2:30 PM - 3:20 PM
I'll be sharing the results of our in-depth study of automotive results in Google - the most advanced SEO study ever done for car dealers! We&r... More...

How to Turn One-Time Visitors into Lifetime Customers -- Dive Into Rising Consumer Expectations of the Service Experience and Myths Related to Service, and the Importance of Delivering a Premium Vehicle Ownership Experience (Room S322)

10 Apr 18
2:30 PM - 3:20 PM
94% of dealerships state that the service experience is more important than the repair, but 83% feel that current systems do not provide a superior... More...

Loyal Employees Build Loyal Customers -- Hiring Smart People, Coaching Effectively and Breeding Employee Loyalty in Today's Dealership (Room S330B)

10 Apr 18
2:30 PM - 3:20 PM
Employee retention is a concern of most leaders, but for car dealers specifically, it is a constant challenge. Turnover has a direct impact on both... More...

Negotiating for Higher Grosses -- Selling and Negotiating Ideas That Are Customer Friendly and Dealership Profitable (Room S331CD)

10 Apr 18
2:30 PM - 3:20 PM
Most salespeople fail in the sales process due to their inability to lower the customer defensive posture, when they utilize an ineffective negotia... More...

The Power of Cult Branding -- Learn the Seven Golden Rules of Cult Branding for High Customer Loyalty & Devoted Followers (Room S329)

10 Apr 18
2:30 PM - 3:20 PM
Cult Brands aren’t just companies with products or services to sell. To many of their followers, they are a living, breathing surrogate famil... More...

The Secret Sauce: SEO, PPC and Social Media Advertising -- Learn How Integrated SEO, PPC and Social Media Campaigns Result in the Best Possible Results. (Room S330EF)

10 Apr 18
2:30 PM - 3:20 PM
Chris will explain SEO from the ground up and how it affects not only your organic ranking but how it also ties in with your PPC performance and re... More...

KEYNOTE PANEL: Town Hall Forum: The Future of Automotive -- Top Dealers From Across the Country Will Take Part in This Interactive Town Hall Discussion to Answer Your Most Pressing Questions!

10 Apr 18
3:40 PM - 4:30 PM
Speaker(s): Brett Oubre ; David Maus, Jr. ; David Villa ; Lisa Copeland ; Matt Gregg ; Matt Lasco ; U.S. Marine
This Town Hall-inspired Keynote Panel will open the stage for attendees to engage in a highly interactive dealer to dealer open dialogue discussion... More...

DISNEY INSTITUTE KEYNOTE: The Customer Experience -- Disney Institute Shares Proven Disney Insights to "Shift the Curve" Toward Exceptional Customer Service to Differentiate Your Dealership from Your Competition

10 Apr 18
4:30 PM - 5:20 PM
Speaker(s): Austin Brock
Disney’s consistent business results are driven by strategically focusing on certain business functions and opportunities in which companies ... More...

Advanced Facebook Marketing -- Part 1 of an In-Depth, 2-Part Presentation (Room S331CD)

11 Apr 18
9:00 AM - 9:50 AM
Facebook and Instagram marketing is the most targeted and cost-effective way to reach new customers. The average American is on Facebook and Instag... More...

Blueprinting a High-Functioning (and Profitable) Internet Dealership... NOT a Department (PART 1 OF A 2-PART SESSION) -- The Science Behind Building/Refining Your Sales Ecosystem, and the Step-by-Step Plan to Engineer Excellence (Room S331AB)

11 Apr 18
9:00 AM - 9:50 AM
The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wa... More...

Connecting the Dots Between Effective Online Merchandising and Profitable Growth -- Identifying the Best Practices in Online Merchandising (Room S329)

11 Apr 18
9:00 AM - 9:50 AM
It’s no secret that car shoppers demand high-quality information about vehicles they want to purchase and need the need the information faste... More...

Conversational Commerce: The Engine Powering Digital Retailing (Room S322)

11 Apr 18
9:00 AM - 9:50 AM
Consumers shop differently now and they're looking for a different way to engage in car buying. digital retailing tools provide a start, but in... More...

Leaders Secrets Exposed -- Grow Profitability and Sales Volume in a Down Market With Key Tactics in Multiple Areas, Including Sales Process, Retention, CRM Reporting, and Digital (Room S330CD)

11 Apr 18
9:00 AM - 9:50 AM
In the world of data overload, understand the key success metrics the best dealers use to daily drive their business forward and claim more market ... More...

Leadership & Accountability (PART 1 of a 2-Part Session): In-Store Process Mastery: Stronger – Faster – More Profitable ‘NOW’! (Room S330GH)

11 Apr 18
9:00 AM - 9:50 AM
As dealers, we are focused on 10,000 little things done right each and every day - the operational complexity of our industry and our roles continu... More...

Reaching Customers in the New Mass Media – Search Engines and Social Media (Room S330A)

11 Apr 18
9:00 AM - 9:50 AM
Sean Stapleton will present Reaching Customers in the New Mass Media – Search Engines and Social Media, a session designed to give you t... More...

Secrets of the Best Automotive Sales Consultants -- 17 Daily Actions in Order to Excel (Room S330B)

11 Apr 18
9:00 AM - 9:50 AM
Discover where to recruit, how to hire, and how to set sales consultants up to succeed. This session you provide you with information on how to ass... More...

The Power of Up-Care! Research Reveals Up-Care to Be 3x More Effective Than Up-Sell -- Learn Scientific Truths & Strategies Behind Achieving Greater Trust, Growth, and Business Sustainability (Room S321)

11 Apr 18
9:00 AM - 9:50 AM
Your short and long-term business success is tied to three customer behaviors: purchases from fresh ups, repeat purchases from loyal customers, and... More...

Triple-Digit Growth Strategies -- How Winning Dealers in Their Markets Got There, Stayed There, and Are Readying Themselves for Their Best Sales Year Yet (Room S330EF)

11 Apr 18
9:00 AM - 9:50 AM
Speaker(s): Greg Geodakyan ; Jason Tiek ; Jonathan Lucenay ; Natalie Born ; Ronnie Whitlock ; Scott Wideman
Are you ready to experience unparalleled growth this year month after month? Often we’re promised these “best practices” elsewher... More...

Advanced Facebook Marketing -- Facebook Ads: Advertising with Privacy Regulations (Part 2 of a 2-Part Session) (Room S331CD)

11 Apr 18
10:05 AM - 10:55 AM
After the Cambridge Analytica story, Facebook announced that it will end the use of third-party data for advertisers. This includes Polk data provi... More...

Blueprinting a High-Functioning (and Profitable) Internet Dealership... NOT a Department (PART 2) -- The Science Behind Building/Refining Your Sales Ecosystem, and the Step-by-Step Plan to Engineer Excellence (Room S331AB)

11 Apr 18
10:05 AM - 10:55 AM
The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wa... More...

Driving Growth and Performance in Paid Search -- Optimize Your Search Strategy to Prevent Conquesting While Driving More Clicks and Impressions for Your Brand (Room S330GH)

11 Apr 18
10:05 AM - 10:55 AM
The auto space is becoming increasingly competitive. 69% of buyers start their purchase journey with little to no knowledge of the vehicle they end... More...

Opportunity Marketing: See How You Stack Up. Learn How to Dominate. (Room S330CD)

11 Apr 18
10:05 AM - 10:55 AM
In this session, you’ll be able to understand how you stack up against industry averages, then learn strategies that will let you dominate yo... More...

The Attribution Myth: The Dark Side of a Dealer’s Dependence on Google and a 3-Prong Strategy to Dominate Digital at 1/2 Your Current Spend (Room S330A)

11 Apr 18
10:05 AM - 10:55 AM
What is measured is managed, but what if what you're measuring isn't real? It is easier than ever for vendors to fake attribution, this ses... More...

The Dealership Is Not Dead – Just the Way We Buy Vehicles Is. -- Gain Realistic, Incremental and Achievable Steps to Future-Proofing Your Retail Operation (Room S329)

11 Apr 18
10:05 AM - 10:55 AM
There are two sides to every story. In this story, there is the car buyer’s story and there is the dealer’s story. From online shopping... More...

The Future of Automotive Retail: Changing & Evolving Roles (Room Keynote Hall)

11 Apr 18
10:05 AM - 10:55 AM
Speaker(s): Donald L. Hall ; Erich K. Gail ; J.C. Baker ; Kevin Frye ; Mark Tewart
We are at the precipice of an era never before encountered in the history of Automotive Retail. There are so many potential market disruptions from... More...

Touching Tile: 5 Simple Strategies to Put More People in Your Showroom -- A Dealer and Manager's Guide to Developing a Team That Drives Traffic (Room S322)

11 Apr 18
10:05 AM - 10:55 AM
Dealers and managers will learn powerful strategic processes to manage activity and develop a team of proactive salespeople that aggressively drive... More...

Your Website Is Only Built for 30% of Your Buyers: Maximize Mobile Traffic and Convert More! -- Engage Your Consumers Through Mobile Devices More Effectively to Increase Form Lead Submission and Reduce Bounce Rates (Room S330B)

11 Apr 18
10:05 AM - 10:55 AM
Mobile devices are more than a means to call the dealership, however, most dealership websites are diminishing their value to just that. Most sites... More...

Dynamic Ads for Automotive: Engage the Right Car Shoppers With Automatically Generated Facebook Ads -- Leverage Your Vehicle Catalog to Generate Highly Relevant Ads That Allows Personalization at Scale (Room S330B)

11 Apr 18
1:20 PM - 2:10 PM
To be successful in today's auto industry, you can't wait for customers to find you—you need to create intent by proactively reaching... More...

Give the People What They Want…Stocking and Growing Used Vehicle Operations -- Best Practices Around Connecting Used Vehicle Buyers and Sellers (Room S329)

11 Apr 18
1:20 PM - 2:10 PM
One of the biggest challenges for used car managers, GMs, and owners is profitable growth of the used vehicle operation. Decisions around what vehi... More...

How Leading Dealers Are Using Personalization to Amp Up Sales -- Building the Most Successful Targeted Marketing Campaigns Using Data-Driven Insights (Room S330EF)

11 Apr 18
1:20 PM - 2:10 PM
Speaker(s): Colleen Gomez ; Ken Kolodziej ; Matt Raymond ; Stefani Patterson
In today's market, personalization is more important than ever. Millennials are coming into dealerships ready for a fully personalized experien... More...

Improving Employee Retention Strategies to Increase Profitability -- Thought-Provoking Dialogue and Real-World Examples to Proactively Address Turnover (Room S322)

11 Apr 18
1:20 PM - 2:10 PM
Employee retention is one of the biggest elephants in the room at dealerships around the country. With average turnover rates as high as 67 percent... More...

It Was a Connected Vehicle, Now it's a Cognitive Vehicle: How Does This Affect the Dealership Business Model? (Room S331CD)

11 Apr 18
1:20 PM - 2:10 PM
The automotive industry first started connecting to customers when OnStar was introduced in 1996. Today we are starting to see what is defined as t... More...

Leadership & Accountability (Part 2): Marketing Investment Management: Direct Actions to Per Unit (Room S330GH)

11 Apr 18
1:20 PM - 2:10 PM
As dealers, we are focused on 10,000 little things done right each and every day - the operational complexity of our industry and our roles continu... More...

Marketing Like Garth Brooks 101 -- How to Use Social Media to Turn Your Business into the Stage, Turn Your Employees into the Band, and Turn Your Customers into Crazed Fans (Room S321)

11 Apr 18
1:20 PM - 2:10 PM
Everyone thinks they have the magic marketing wand but very few can wave it with flare and responsive action; unless of course, you're Garth Br... More...

The Multi-Bureau Opportunity: How Pulling Multiple Credit Reports on the Same Prospect Increases Sales and Back-End Profits (Room S330A)

11 Apr 18
1:20 PM - 2:10 PM
The Multi-Bureau Opportunity is based on a groundbreaking study conducted over six months in 2017. This study analyzed over 650,000 showroom visito... More...

You’re in eCommerce Now: You Better Know What Actions Predict Sales. -- Leverage the Readily Available Marketing Metrics to Accurately Predict How Quickly a Car Will Sell and Increase the Margins on Your Vehicles. (Room S331AB)

11 Apr 18
1:20 PM - 2:10 PM
One of digital marketing’s greatest powers is its ability to predict future sales. We’ve all seen it, when your marketing metrics incre... More...

Digital Dealer Tech Tank Competition (Modeled After the Show "Shark Tank") -- Discover New, Innovative Solutions for Your Dealership!

11 Apr 18
3:15 PM - 4:35 PM
Speaker(s): David Villa ; Erich K. Gail ; Matt Gregg ; Toni Anne Fardette
Discover New Solutions for Your Dealership(s) at Digital Dealer Tech Tank! Tech Tank (modeled after the popular show "Shark Tank") wil... More...

KEYNOTE: Automotive is Changing Dramatically - Are You Future Ready? -- Learn How to Prepare for the New World of Automotive from One of the World's Leading Authorities on Customer Experience, Customer Centricity and Transformation

11 Apr 18
4:35 PM - 5:25 PM
Speaker(s): Lior Arussy
In the next 10 years, most of what we know about cars and how they are sold and serviced will change dramatically. The writing is on the wall. How ... More...

KEYNOTE ADDRESS: THE "IF" FACTOR -- International Business Strategist and Extreme Athlete Shares Key Lessons That ALL High Performers, Across ALL Industries, Have Learned to Get to That Point in Their Life and Career

12 Apr 18
9:00 AM - 9:50 AM
Speaker(s): Dan Waldschmidt
Champion ultra-runner, author, speaker, and elite strategist to business leaders across the world, Dan Waldschmidt, pushes the limits of high perfo... More...

How to Turn Your Website Into Your Best Salesperson: Winning Today's Online War With Engagement (Room S321)

12 Apr 18
10:00 AM - 10:55 AM
Dealers spend millions of dollars driving consumers to their websites to ‘capture’ them as leads. But today’s online shoppers are... More...

“Prime Time” Is Now “Anytime” - Is Your Dealership Ready for the Connected TV Revolution? -- How to Use Connected and Addressable TV to Reach the Right Living Rooms and Sell More Cars (Room S331CD)

12 Apr 18
10:05 AM - 10:55 AM
Consumers are increasingly cutting the cord and ditching expensive monthly cable bills because numerous new options are available for them to strea... More...

Improve Your Process to Get 75% Internet Lead Engagement -- How Increasing Engagement Through a Personalized Customer Experience By Using Texting, Video, AI and Social Media = More Appointments (Room S330GH)

12 Apr 18
10:05 AM - 10:55 AM
Engagement HAS to be the metric that dealerships focus on to be more successful in 2018. It's pretty simple, if you talk to more people, you se... More...

Stronger Together: Building and Participating in a Culture That Breeds Excellence (Room S330EF)

12 Apr 18
10:05 AM - 10:55 AM
Speaker(s): Christy Roman ; Nicole Ashe ; Subi Ghosh
Culture is one of the most difficult concepts for dealerships to embrace. We believe that one person can make a significant impact on changing a cu... More...

The Best Offense Is a Good Defense -- Learn Proven Conquesting Strategies (Backed by Real-World Case Studies) That Increase Same Brand Attention and Reduce Off-Brand Interest (Room S322)

12 Apr 18
10:05 AM - 10:55 AM
Less than 50% of today’s car buyers are committed to a specific vehicle make when they start shopping. On their path to purchase, they spend ... More...

The Connected Fleet: How a Digital Fleet Is Key to Customer Experience and the Bottom Line (Room S330A)

12 Apr 18
10:05 AM - 10:55 AM
As the auto industry continues to evolve to incorporate new technologies and ownership models, how does the automotive retail model survive? The fu... More...

The Top 10 Questions to Ask Your Agency -- Learn How to See Through the Sales Pitches and Make Fact-Driven Marketing Partner Decisions (Room S329)

12 Apr 18
10:05 AM - 10:55 AM
On the surface, most digital agencies appear quite similar. So how can you really decide which one is the best fit for your dealership? The ten &ld... More...

Training VS Coaching: Do Your Sales Managers REALLY Know the Difference? -- Best Practices Around Training and Coaching Will Be Examined As We Compare and Contrast the Two Employee Development Necessities! (Room S330CD)

12 Apr 18
10:05 AM - 10:55 AM
The differences between training and coaching are vast and mostly misunderstood. Until this amazingly informative session was co-created by a world... More...

Using Attribution to Master Today’s Multi-Touch Environment (Room S330B)

12 Apr 18
10:05 AM - 10:55 AM
Today’s multi-touch environment has created a tangled web of vendors and data. Every vendor claims their solution is working, but data can ea... More...

Back to Basics: A Roadmap to Success in 2018 -- Tangible Best Practices (That Must Be Implemented Regardless of Brand, CRM, or Any Software Used) to Perfect Your Internet Follow-Up in 2018 and Sell More Cars (Room S322)

12 Apr 18
11:10 AM - 12:00 PM
Dealers today are pulled in countless directions on how to best follow up with their internet leads, but one thing remains the same, the customer. ... More...

Drive More Showroom Traffic With Video – Best Practices for Implementing a Successful Video Strategy at Your Dealership (Room S330B)

12 Apr 18
11:10 AM - 12:00 PM
We know our customers are shopping 20 plus sites on average before they make a vehicle purchase. They are inundated with plain text emails througho... More...

Executive Leadership for Multi-Generational Dealerships -- How to Be an Effective Communicator and Create a High-Touch, High-Performing Dealership (Room S330GH)

12 Apr 18
11:10 AM - 12:00 PM
Leadership communication is the cornerstone of a high-performing dealership. It plays a crucial role in attracting top talent, motivating staff, an... More...

Finding Your Next Customer: It’s All in the Data (Room S330EF)

12 Apr 18
11:10 AM - 12:00 PM
Speaker(s): Brian Pasch ; Paul Schnell
Consumer data is rich with insight. Dealers can leverage the data in their CRM and DMS systems by applying simple artificial intelligence, data min... More...

Growing Your Store by 20% With a Proven BDC Process (Room S330A)

12 Apr 18
11:10 AM - 12:00 PM
Why is it most BDC’s fall short of their expectations? Why is it some dealers have truly "locked in” to a successful BDC process a... More...

How to Spend Your Dealership Ad Dollars: What Works for Online Display Advertising -- Learn What Tactics Other Successful Auto Dealerships Are Using Today Across Mobile and the Programmatic Space (Room S331CD)

12 Apr 18
11:10 AM - 12:00 PM
This session will help auto dealers understand the value of a digital programmatic advertising strategy. Casey will share valuable and important st... More...

Is Multi-Touch Attribution Really All It’s Cracked Up to Be? – Why an Alternative Model Might Make More Sense for Auto Dealers (Room S331AB)

12 Apr 18
11:10 AM - 12:00 PM
Few dealers have the budget, resources and sophistication to really make good use of Multi-Touch Sales Attribution. The remaining 80% just want som... More...

Millennial Buyers Are at Your Dealership Today! Are You Ready for Them? – Common Myths About Millennial Buying Habits (Room S330CD)

12 Apr 18
11:10 AM - 12:00 PM
The newest automotive buyers today are the 75+ million Millennials in the U.S. To capitalize on this growing segment of buyers, understanding what&... More...

The Next Frontier: Capturing High-Margin Service and Parts Business With Digital Marketing – How to Attract Service and Parts Business via Internet, Search, Video, Mobile and Social Marketing (Room S329)

12 Apr 18
11:10 AM - 12:00 PM
In this session, you will learn why on average 75% of new car customers defect to the aftermarket in the first year and how to get your unfair shar... More...

Avoid Waste and Overspending: How to Use Your Existing Data and Marketing Goals to Build the Perfect Digital Budget (Room S330A)

12 Apr 18
12:15 PM - 1:05 PM
Every dealer right now has the tools and data necessary to know if they are overspending on digital marketing. I will demonstrate not only that thi... More...

Creating the Next Generation Sales Professional -- Learn How to Acquire, Develop and Retain Your "Dream Team" of Subject Matter Experts (Room S330GH)

12 Apr 18
12:15 PM - 1:05 PM
By attending this session you will learn what it takes to create a successful next-generation sales professional. You will have a plan you can impl... More...

Modern SEO: Why a Technical Advantage Trumps Everything in Search -- Learn What You Can Do to Achieve Top Organic Search Rankings (Room S331CD)

12 Apr 18
12:15 PM - 1:05 PM
See firsthand the benefits of creating a technical and scientific web advantage, which manifests as increased visibility in the organic search and ... More...

Quit Crash-Landing Traffic on Your Dealership Website and Start Repairing Your Search Ecosystem -- How to Get Your Organic and Paid Search Outperforming Not Only Your Competition, but Third-Party Listings. (Room S330EF)

12 Apr 18
12:15 PM - 1:05 PM
After 15 years, it’s still a challenge to get found on search engines, but Google has given us a roadmap. Tom and Judson will share real-worl... More...

Rock Your Ops From the Curb to the Lot! Learn How to Process Live Trades More Successfully, Manage Aged Inventory More Effectively, and Yield Unexpected Profits and Efficiencies in Fixed Operations (Room S322)

12 Apr 18
12:15 PM - 1:05 PM
Dealers face plenty of challenges today, let alone implementing the RIGHT process to properly handle live trades and aged units and to ultimat... More...
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