The Sheep Show 2018

Future of Outdoor Media (Room RS-CC - Room A2)

20 Jan 18
1:30 PM - 2:30 PM
Speaker(s): Kevin Orthman
Learn more about the changing media landscape of the outdoor industry from Kevin Orthman, Executive Director of the Professional Outdoor Media Organization (POMA). POMA is the leading national media organization for the men and women who tell the stories and capture the moments that inspire us all to discover the great outdoors. Digitization, social media, influencers and the move to video is changing the way we tell stories of traditional American sports of hunting, fishing and camping, but in no way diminishing the need to tell the tale.