Which markets will be the best for your new product? This could be the difference between success and failure as each channel has its own rules and protocols, not to mention pros and cons. Ian Kelleher, director of strategic channels for Peeled Snacks, teaches you how to determine which channels are right for your product type and stage of business: grocery, gourmet, natural, convenience, mass-market, online and beyond. You’ll understand the role of brokers and distributors, and prepare to create the ideal sales strategy to get your product on consumers’ tables.