Leveraging Your Customers’ Pain Points to Create Deep Content
(Room Downtown Marriott City Creek)
10 Jan 17
1:30 PM
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2:30 PM
How can customers possibly pay attention to all the messages bombarding their multi-device-driven daily lives? Is your brand adding to that noise or is it adding real value to your customers’ lives through messaging that truly matters to them? Are your customers turning to your brand or to your competitors’ for solutions to their problems? What deep content strategies do you have in place to win their hearts, minds and wallets? In this session, you’ll learn emotionally evocative content techniques from leading brands such as The Food Network, Title Nine, L.L. Bean, Spanx and Craftsy that you can put to work for your brand.