2017 NPGA Southeastern Convention & International Propane Expo

Boots on the Ground: Building a Direct-to-Consumer Marketing Strategy to Grow Gallons (Room 207B)

21 Apr 17
12:30 PM - 1:45 PM

Tracks: EDU, EDU SESSION, GROUP C

Speaker(s): Ben Gutkin, VP of Marketing Services, Warm Thoughts Communications; Tom Jaenicke, VP Propane Services, Warm Thoughts Communications

Last year, PERC unleashed Blue, its consumer marketing campaign. Many are asking, "How will this help me grow my business?" While the Blue campaign intends to increase propane awareness and favorability, every marketer still needs a boots-on-the-ground campaign to increase your business's gallons. So now is the time to pull on your boots! In this highly engaging and ROI-focused session, two marketing gurus help you understand how to build an effective marketing campaign - through new customer acquisition and increasing burner tips within your existing customer base. Topics include digital marketing, such as website development, pay per click advertising, and social media; as well as customer communications using bill inserts, newsletters, and email marketing. If you do decide to incorporate Blue into your marketing strategy, we will show you how to do so without losing your company's identity and brand - and still measure the results in gallons.