INTIX 40th Annual Conference & Exhibition

Customer Moments – Possibly the Biggest Marketing Opportunity in Live Entertainment (Room Texoma 1)

30 Jan 19
10:30 AM - 11:30 AM

Tracks: Marketing

Speaker(s): Martin Gammeltoft, Chief Business Officer, Activity Stream; Shawn Robertson, Ticket Sales Director, Center Theatre Group; Anthony Esposito, SVP, Ticket Operations, Atlanta Braves

Amazing experiences are at the heart of our industry and setting up 'magic moments' for your patrons can potentially create ambassadors, build loyalty, spur peer-to-peer marketing and improve employee satisfaction in the organization. And the best part - it only costs a bit of time and effort. The session will cover the theory, how to design customer moments and how to identify opportunities, coupled with real-life tales of organizations that have worked systematically with 'moments'.