INTIX 40th Annual Conference & Exhibition

Leveraging Non-Ticketed Events to Generate Leads and Attract Diverse Audiences (Room Escondido 1-3)

29 Jan 19
3:45 PM - 4:45 PM

Tracks: Patron Technology Entertainment Village

Speaker(s): Crystal Brewe, Senior Vice President Strategic Marketing & Communications, Kimmel Cultural Campus

It is often hard to capture data for guests attending free and non-ticketed events. Many of these events attract guests that are not (yet) ticket buyers. What other types of events are they interested in attending? What information are you communicating to them while they’re on your site? More importantly, what and how are you communicating with them after your event is over? With no point-of-sale transaction, there is no opportunity to collect this information – or is there?