Tracks: Breakout by Venue Type, Marketing
How do you boost loyalty and exceed revenue targets by having authentic conversations with your audience? In this lecture, we'll cover how ticketing and event promotion organizations like the Las Vegas Lights and Live Nation leverage 1-to-1 text messaging to reach more people quicker and amplify their existing marketing channels. Bots and AI technologies don’t build relationships, people do. Learn how to boost your current communication strategies and bring human connection back into the digital era while maintaining data security and TCPA compliance. Leverage the channel with the highest engagement to activate your audience and drive meaningful results.