INTIX 40th Annual Conference & Exhibition

Reaching More Fans Through Ticketing Partnerships: Primary and Secondary Distribution (Room Mesilla 2)

30 Jan 19
10:30 AM - 11:30 AM

Tracks: Marketing

Speaker(s): Doug Dawson, Vice President, Ticket Sales and Service, AT&T Stadium; Michael Garvie, Senior Vice President of Event Investment, Prolific 1; Josh Ziegenbusch, Senior Director, Service and Retention, Oakland Athletics; Mike Kenney, Executive Vice President, Live Event Marketing, Harlem Globetrotters International

Moderator(s): Jay Mullarkey, Vice President , Simple Strategic Solutions;

With millions of live events each year, competition for attendance is at an all-time high. Combine that with mobile devices, the right ticket pricing and endless buying options – and marketing and selling “your” ticket to fans has never been more challenging. Learn how to fill seats and meet revenue goals through a collaborative primary and secondary market strategy. Industry leaders will reveal how these partnerships drive more event awareness, control ticket distribution, maximize profits and share data, while delivering a better fan experience that sets you up for long-term success. Join The Harlem Globetrotters, Oakland Athletics and Prolific 1 as they share how ticketing partnerships are driving more fans than ever before.