Pop-up museums and special timed exhibits are the fastest growing segment in the consumer space to test innovative concepts and products with an experience-driven generation. They play an integral part in connecting people to brands through unique hands-on environments. These draw a steady stream of fans by marrying music, art, VR, and more. We will bring together creators of successful pop-ups in the market along with operators of unique exhibitions. We will explore: creating an emotional journey in under 12 rooms, elements of designing a successful experience (space, location, content), and marketing tactics to draw attendees and incorporate brand partners.