INTIX 40th Annual Conference & Exhibition

Sessions Speakers Exhibitors Floor Plan Buzz

From the Minors to the Big Show: A Box Office Expansion Success Story (Room Mesilla 1/2)

Since opening a 7,000-seat arena in 2012, the University of Texas at Arlington’s ticket office annual revenue has grown from $100,000 to $3 million. From mainly ticketing UTA Athletics, the ticket office's clients now also include other university departments (theatre, music, and student activities), concert promoters and a WNBA team. Hear how we persuaded clients accustomed to handling their own ticketing to come aboard, switched ticketing systems (and what we learned in the process) and how we delegate our managers’ responsibilities to successfully serve our clients. Simply put, learn how we expanded our operations without losing our minds or effectiveness.