Dynamic Pricing Strategies: Customer-Centric and ROI Focused
(Room Texoma 1)
31 Jan 19
10:30 AM
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12:00 PM
Daily, airlines and hotels practice dynamic pricing. Major sporting venues and teams, plus entertainment arenas, have also adopted this business practice. In the arts, museums, science centers and minor league sports, not so much. Reluctance is often due to perceived public perception, the complexity of patron and donor relations, as well as a non-profit view of ROI. How can you use dynamic pricing and not alienate patrons? How can you maximize revenue and still nurture relationships with your donors and patrons? We will explore both the business and the art of dynamic pricing in a workshop format that includes background on the practice, discussion of current methods and a chance to practice together in small teams.