INTIX 40th Annual Conference & Exhibition

Sessions Speakers Exhibitors Floor Plan Buzz

Let Data Take the Wheel: Creating a Data-Driven Culture (Room Mesilla 2)

30 Jan 19

9:00 AM - 10:00 AM

Tracks: Technology

Speaker(s): Joe Carter, Senior Director Sales and Customer Experience, Los Angeles Philharmonic; Mara Hazzard-Wallingford, Chief Growth Officer, Tessitura Network; Amy Catanzaro, Director of Sales, Cincinnati Symphony Orchestra

Ready to bring data-driven culture to your organization? The Los Angeles Philharmonic and Cincinnati Symphony Orchestra stand at the forefront of meaningfully incorporating analytics into decisions both big and small. What lessons have they learned? How can you benefit from their experience bringing a data-driven culture to life? In this panel, we break down the elements of data-driven culture — Data | Decide | Do — as a framework. This leads to an understanding of the benefits, as well as the motivation to pursue the insights possible with analytics in an organization.

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