INTIX 40th Annual Conference & Exhibition

Fast Forward: The Minnesota Timberwolves/Lynx Switch to All Digital Ticketing (Room Texoma 1-3)

29 Jan 19
2:00 PM - 3:00 PM

Tracks: Big Village

Speaker(s): Laura Meyer, Vice President of Business Intelligence, Minnesota TImberwolves/Lynx; Derek Schlamel, Implementations Director, AXS

The digital age has never been more real than what the Minnesota Timberwolves saw in the 2015-16 NBA season. The Timberwolves and their three-time WNBA champion counterparts, the Minnesota Lynx, achieved rapid digital adoption with the help of their ticketing vendor, AXS, based on strategic decisions to take control of both their primary and secondary inventory as well as their data. In this case study, hear of the ups (and downs) of making changes, taking chances and facing the challenges of educating fans head on.