INTIX 40th Annual Conference & Exhibition

The Value of CRM in Understanding, Engaging and Keeping Customers (Room Vineyard Pre-Function)

30 Jan 19
9:00 AM - 9:15 AM

Tracks: Inspiration Stage

Speaker(s): Katie Sword, VP of Marketing and Communications, New Jersey Performing Arts Center

Does your organization recognize its special customers? More importantly, do they recognize YOU? In this session, we explore how customer relationship management (CRM) can be used as a strategy to establish meaningful relationships with newly defined audiences and ultimately drive sales hand-in-hand with priceless customer loyalty. Explore a method that helps you identify and create audience segments; develop a mixed-marketing plan that aligns with a community’s tastes and behaviors; and interact effectively with steadfast customers and prospective buyers alike.