Turning Data into Insights and Insights into Revenue
(Room Latrobe)
24 Jan 18
9:40 AM
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9:55 AM
Venues that once didn't know what to do with the data they collected about their customers are now utilizing that information to build and deliver campaigns that fill rooms and create new revenue streams. Learn how the 9:30 Club, Anthem, McMenamins, Merriweather Post Pavilion, Kitchener Blues Festival and other iconic venues and events are using data to build fan loyalty and increase revenue.