Improving User Experience, Data Quality and Brand Reputation with Verification Technology
(Room Latrobe)
23 Jan 18
2:00 PM
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2:15 PM
Entering billing and shipping information is a necessary step for online ticketing customers looking to make it to that next great event. As ticketing businesses look to improve the user experience of their websites and mobile apps, one technology stands out as a clear driver of higher conversions, less cart abandonment and an improved user experience. We’ve teamed up with Internet Retailer and eHouse Studios to explore how customers really feel about this technology. We’ll present the key findings from the final UX report as well as some valuable takeaways for optimizing online forms and improving your mobile ticketing checkout.