Five Critical Lessons I Learned Being a CRM User
(Room Latrobe)
23 Jan 18
12:10 PM
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12:25 PM
CRM technology was a watershed moment for Kevin Patterson as an executive director of an arts organization. He transitioned from three disparate systems and hosts of spreadsheets scattered across departments to a fully integrated system, a new spine for the organization. This new spine demanded a different way of thinking. From breaking down silos and throwing out old processes to make way for new ones, a CRM changed the structure of his organization. Like drinking out of a fire hydrant, it was easy to drown. Hear how five critical lessons drove growth through the deepening of patron relationships.