Sponsored by Chairman’s Circle Member Tammy Enright, Smithsonian Institute
Daily lines stretching along city blocks. 100,000 website hits for 8,000 tickets. Record-breaking revenue, sales and attendance. Beyoncé? The World Series? No, art! The Yayoi Kusama: Infinity Mirrors exhibition opened in February 2017 in Washington, DC, then embarked on a two-year North American tour. Top venues in different cities had to develop, implement and dynamically adjust their plans to welcome a record number of visitors into this immersive, polka-dotted, kaleidoscopic world. How did they do it? What did they learn? From planning and ticketing to communicating with the public, discover how three very different museums succeeded with this blockbuster exhibit.