Sponsored by Chairman's Circle Member Jennifer Butler, Ravinia Festival Association
Some sports and arts organizations do not traditionally have an issue with ticket sales, but questions do arise about the need for proactive data management and analytics after events sell out. The reasons are varied and diverse, but all focus on growing the business. Learn how better data management can help your organization beyond ticket sales – from selling merchandise, campaign management and match-back reporting to personalized communications, better event-day experiences and long-term customer loyalty. Panelists will also share valuable information to help organizations when they don’t sell out.