Turn Online Interest Into Action By Thinking Like a Fan!
(Room Ruth)
23 Jan 18
2:00 PM
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3:00 PM
Want to convert your online audience into subscribers or donors? Start thinking like them! In this session, you'll learn how to attract the right audience to your website and keep them coming back with relevant content. Liz Heirs, Interactive Services Expert at Blackbaud, will discuss the importance of understanding your fans through audience analysis, user experience in web design and new tips for SEO optimization, which you can easily implement as soon as you return from INTIX.