Energy markets are rapidly changing, mainly caused by a dramatic, global growth of environmental awareness. The big established and increasingly new players are looking for more sustainable solutions to improve efficiency, flexibility, maintainability and cost effectiveness in power generation at lowest environmental impact. The development of such innovations requires the detailed understanding of the market needs in a very early stage. A close cooperation between customer, supplier and other players is the basis to provide solutions for maximum customer benefits. The value of competing technologies is assessed by detailed business case analysis. The fast go to market is most beneficially done as a joint approach of customer, governmental organizations and supplier. The big challenge is to harmonize the development and the market introduction successfully in parallel. On one hand, definition of individual requirement specifications, developing/engineering of products, testing on lab-scale and scaling-up towards product. On the other hand the market introduction strategy needs to be pursued, ending up with a first commercial reference plant.
This paper presents dedicated examples for cutting edge solutions applying emerging products and technologies to address the needs of future business fields. On the basis of two examples is shown, how the product development and the market launch could be successfully realized. An example based on an environmentally friendly water treatment describes the implementation in general. Another example illustrates all advantages and customer benefits in more detail for pre-fabricated modules.