Workshop Series III: How Influencer Marketing Can Help Grow Your Business
(Room 208-210)
19 Oct 17
2:35 PM
-
4:05 PM
Tracks:
Global Connections
In case you’ve been living under a rock, pop culture is influencing everything from fashion to produce and in today’s marketing toolkit, influencer marketing is considered a powerful tool. Social media’s amplification of influencer voices means that companies don’t need to spend thousands of dollars on celebrity endorsements. So, it’s not surprising that more than 60% of brands implemented influencer marketing in their 2016 marketing strategy. This method allows companies to reap the benefits of targeted exposure to the right kind of consumer, one who is already invested and will pay attention. This session will explore how to determine influence and ways to engage with these individuals for more effective brand building.