Fresh Summit 2017

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Workshop Series I: The Innovation Conversation: Resonance & Relevance in an Uncertain Retail World (Room 208-210)

19 Oct 17
9:00 AM - 10:15 AM

Tracks: Global Connections

Twenty-first century change often has the effect of giving business leaders – even the most forward-looking ones – a kind of intellectual whiplash. Just when you think you’ve figured out where things are going – what works and what doesn’t – something happens to challenge your thinking and turn preconceptions into misconceptions. With Amazon’s unprecedented acquisition of Whole Foods, and Chinese e-commerce giants like Alibaba and JD.com, the blurring between e-commerce and bricks and mortar is transforming the entire global supply chain. This up-to-the-minute, ripped-from-the-headlines analysis of how the most progressive companies are innovating will offer unique insights into ways technology can be used so that it is both relevant and resonant to customers.