AIMExpo 2016

Selling to Gen Y and Boomers: Two Distinct Approaches with Tips and Tactics for Both (Room N220CD)

14 Oct 16
2:20 PM - 3:40 PM

Tracks: Sales & Marketing, Sales & Marketing Track

Speaker(s): Sharron Cunningham, Principal, Powersports in Motion

This session will explore the different sales approach, product presentation, upsell and closing techniques needed to turn Gen Yers and baby boomers into your customers. If you’re not currently using different sales techniques for the different generations, you will want to start when you leave this session.