AIMExpo 2016

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Google Local for Dealerships: How to Tip the Online Sales Advantage Back to Your Dealership (Room N220CD)

14 Oct 16
1:15 PM - 2:00 PM

Tracks: Sales & Marketing, Sales & Marketing Track

Just two years ago, the industry was introduced to a new Google directive to help local businesses sell products based on nearby inventory availability. Forward two years, and Google is now ready to work with powersports dealers! Industry digital technologist Craig Cervenka shows ex amples of dealers leveraging this new Google ad format that finally helps tip the online sales advantage back to dealers and shows you the steps needed to do it at your dealership.