AIMExpo 2016

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

The Landscape is Changing - Are You? (Room N220CD)

14 Oct 16
10:00 AM - 12:00 PM

Tracks: Sales & Marketing, Sales & Marketing Track

Today, 9 of 10 customers buy within one week, The landscape of the business of powersports is changing as we speak. Nearly all customers who come into your store are educating themselves before doing so. The window for acquiring that customer continues to shorten, and CRMs have become more important than ever. With the average age of a motorcycle owner now at 47 (up from 32 in 1990), millennials are simply less interested in our products, as are the young kids with dirt bikes. That’s just the start. Learn more about how to address the changing retail environment and what your dealership can do to stay ahead of the g ame.