Keeping a good grasp on a property’s data is crucial, because when you have data, you have everything you need for a productive discussion on property performance which ultimately makes your business better. Why? Because data is objective, it doesn’t take sides, it’s not emotional, and it doesn’t care if it’s positive or negative. That’s why it’s the best place to start a property performance conversation – it takes some of the emotion out of the discussion and puts the focus on performance. Join this session to learn which data is needed, which data collection tools work best, and how to present both positive and negative data properly.
