Petfood Forum 2017

Listen to win: use customer insights and your company’s experts to create breakthrough marketing (Room 2104)

04 Apr 17
3:50 PM - 4:30 PM

Tracks: Petfood Forum Full Schedule, Petfood Forum Full Schedule; Petfood Forum Market/Marketing

Speaker(s): Scott Kington, Executive Vice President, Strategic Planning & Brand Development, Woodruff Sweitzer; Andrew Grinch, Content Director, Woodruff Sweitzer

Moderator(s): Serge Boutet, Agrologist, Animal Nutrition expert, SB Nutrinnov Consultants;

Scott Kington, executive vice president of strategic planning and brand development, and Andrew Grinch, content director, Woodruff Sweitzer, provide five ways to find customer insights and prioritize key themes your company can speak to, then identify internal experts to tell relevant and unique stories as the solutions your customers seek. Sixty percent of millennials prefer to hear from experts instead of read corporate statements, and companies that create relevant content using employees as experts will create a loyal customer base. The speakers offer ready-to-use templates and how-to examples for achieving this.